Iris Ceramica Brand Identity Guide

For this project, I rebranded Iris Ceramica, an established Italian ceramic tile company. The goal was to create a more updated yet still authentic brand identity that honors the company’s heritage while refining its visual and communicative presence for today’s market. I redesigned the logo, brand communication, and overall visual identity. The updated brand balances sophistication and tradition, appealing to contemporary audiences while maintaining its deep-rooted Italian artistry. This project allowed me to explore graphic design and brand evolution, transforming an existing identity into something fresh and relevant while preserving its core essence.