Vintage Vault Brand Identity Guide

For this project, I developed a complete brand identity book for Vintage Vault, a vintage clothing search engine. The initial idea for the brand was created by students in a fashion class, which I treated as my clients—just as a real design firm would. I took the lead in conceptualizing and crafting every aspect of the brand, from defining its core identity to designing the visual language, logo, typography, color palette, and imagery. The goal was to create a brand that felt both nostalgic and modern, embodying the essence of vintage fashion. Throughout the process, I collaborated closely with the fashion students to align the branding with their original vision. The result was a cohesive brand identity that not only represented Vintage Vault effectively but also showcased how design and fashion intersect in the real world. This project allowed me to apply brand strategy, visual storytelling, and client communication, mirroring the workflow of a professional design studio.